Twitter Releases Web Analytics Tool

How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool announced , should help provide some clarity to website owners who rely on the information network for content distribution.

Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integration. It’s powered by BackType, the social analytics company that Twitter acquired in July.

Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.

The tool is free and currently in beta. A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.